Keith Haring was born on May 4th, 1958. From a young age, Haring had loved drawing and had learnt to draw cartoons from his father and from popular culture around him. During Haring career, he devoted lots of his time to work on public art which often carried social messages – many of his works were for charities.
Haring’s work is so bright and simple, which are all the attributes of a good poster for a social action project. I will like to experiment with finding ways to show sensitive subjects in a bright and playful way.
A campaign that used characters like Keith Haring’s is Change4Life. The characters in Change4Life are all bright, healthy colours which link’s back to the idea of semiotics.