M&S Food Advert

Marks and Spencer plc (also known as M&S) is a major British multinational retailer that specialises in the selling of clothing, home products and luxury food products. M&S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds. (Wikipedia, 2017) 

M&S screened its first food television advert in 1974 and then in 2004 relaunched a new campaign with the slogan ‘This isn’t just food, this is M&S food’. The adverts showed lovely shot footage of M&S food with a sultry voiceover from Dervla Kirwan.  In the advert below, you see an M&S chocolate pudding with the voice-over stating,“this is not just a chocolate pudding, this is a Marks & Spencer chocolate pudding”.This advert was parodied around the nation, but sales of the pudding rocketed 3500%.(Huffington Post, 2014)
In 2014, M&S approached RKCR/Y&R with a problem that they needed solving. How could they remind customers of the breadth of their special, different and new foods at a time when food retail communications are increasingly ubiquitous and price led.(RKCR/Y&R, 2016)

When I went to Sally’s house to talk about this project, we talked about making a short advertising film. We were thinking about creating a film based on the making of her cordials, but not a how to as such, but instead as a kind of ‘Food Porn’ film that would make people’s mouths water.

I will only create a film if I have time as this project is rather in my opinion and I would rather create a few good pieces of work rather than lots of lower quality pieces.

I didn’t end up creating a short film, as I didn’t have the time, although I would have really liked to as creative filmmaking is something that I am really interested in and would like to do in the future.


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