After speaking to Sally the other day, I found out that when she started Cornish Country Cordials the target market of the business was children as a healthy alternative to squashes crammed full of artificial colours and preservatives. Now, on the other hand, she sells the majority of her cordials to women between the ages of 20-40 and most of them buy them to mix with Prosecco and other alcoholic beverages. I messaged her this morning to confirm which target market she wanted her company to be branded for – her reply was women between the ages of 20-40 as that’s where see is making her money at the moment.
As I now know what target market the branding is aimed at, I can now look into specific existing corporate branding that will appeal to this target market.
Below is a list of branding that I intend to look at