Lino Printing Research – Experiments.

Lino Printing is a printing technique very much like woodcut where you carve a design into the material using a sharp knife or V-shaped chisel. The carved out section of the Lino, won’t be shown on the final print as no ink will have reached the lower surface after having been rolled.

The material carved into for Lino Printing called Linoleum was invented and used as a floor covering in the late 1800s. Before Lino, artists used to carve designs into a piece of wood which was a lot more expensive than Lino, when Lino was introduced people described as the poor engravers wood.

How to create Lino Prints.

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First of all, you will want to draw your design out onto a sheet of Linoleum and begin to carve away the parts you don’t want to be visible in the final print.20170504_120329

Once done you should have something that looks like this. On the left Lino, I created some interesting scratch mark textures, which I would later lay over some Brusho experiments.

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Next, you need to ink ready. The ink we use for Lino Printing are called blocking inks and you will want to put a small blob of ink on your pain of glass. Then you will need to evenly roll the ink all over the face of the roller and roll it over the

Here are some of the interesting results I got from using green and black inks.

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20170504_110201Here is my favourite result using the textured print over the top of the Brusho.

Experimenting with Brusho.

Brusho is a powder paint, that when mixed with water and sprayed using a bottle with a spray head on top, over a piece of paper, creates these amazing wet in wet style images. Different colours of Brusho can be mixed together to get more accurate colours – just like watercolour.

I was introduced to this medium by my friend and wanted to try it as I love the free flowing effect wet in wet watercolour gives you, so I wanted to see how it would look with Brusho. One thing I didn’t realise before starting my experiments was you could adjust the spray pressure on the head to get different effects. If you have the pressure really low like I had, sometimes the Brusho just drips out creating really dark horrible blobs on the paper which I don’t like.

With Brusho, just like watercolours, you want to choose colours that when merged together create a colour that compliments the other two.

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This is an example of the low-pressure nozzle, where the Brusho has just dripped out onto the paper creating a really wet bold patch, that I don’t particularly like.

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This is my favourite experiment as blue, yellow and the blended green work nicely together. With the right colours, I think you could make Brusho look like the juices from the freshly squeezed fruits in the cordial.

Watercolour Research – Experiments For Possible Design Ideas.

I have always really liked the looks of flowing watercolour artwork, so for this project, I am thinking of creating packaging artwork that visually describes the taste of each cordial and I feel this medium could really work in this situation.  One of the great things about watercolour is that every outcome can be different as you don’t have full control of the medium which can make for some great experiments.watercolour.png

Here is a mood board featuring a bunch of packaging designs that use watercolour in the design.

Over the next few days, I want to experiment with watercolour and see what designs I can create.

Watercolour is such an interesting medium as there are so many ways it can be used. As I want each flavour’s packaging to visually describe the taste of each cordial, having so many ways of making different designs, it’s really exciting and will allow me to create visually interesting designs. As with all mediums, I can apply the watercolour with different materials to create cool textures and marks.

Here are a list of techniques. I might like to use these in my experiments 

A flat wash is the most simple watercolour technique. A wash can be created by wetting the area of the paper you want the wash to be and then applying the right amount of pigment to cover the whole area.

wash

 Glaze is again a straightforward technique that involves layering a second thin coat of pigment over the top of the dry existing wash. This technique can be used to add depth to an image by making the background image look out of focus or lighter – it can also be used to adjust the colour of the underlying watercolour.

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Wet in wet is quite simply applying wet pigment onto wet paper. The resulting effect varies as you can’t have any control over how the pigment spreads – you may find you get soft undefined shapes or slightly blurred marks. Wet in wet can be applied on top of other watercolour provided it is completely dry.

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Dry Brush is pretty much the opposite of wet in wet and is used to create clear and sharp lines. To produce the dry brush effect, you simply load a brush with pigment with not a huge amount of water and paint it over a completely dry page.

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The Lifting Off effect is exactly what is says; lifting paint off the paper. Once your watercolour work is dried, you can lift the paint off by wetting the area you want to lift and then dabbing a dry brush or tissue over the are you can begin to remove the paint.

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Dropping In Colour is as simple as applying pigment to a wet area of paper. By placing pigment onto a wet area, the pigment will bleed and feather out into unpredictable forms.

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This video demostrates using watercolours to create interesting flowing designs that look incredible but might be too over the top for my project. I really like how she uses really wet pigment as the finished texture, I feel, almost looks like its been painted with delicious cordials.

The video above will be really useful to see new techniques and tips for creating colourful watercolour designs. Most of the tips are very basic but as my watercolour skills aren’t great this will be perfect to help me improve.

Screen Printing – Research

The printing technique known as Screen Printing was first practised in China over 2000 years ago. The screen was created out of human hair stretched around a wooden frame and the shapes on the print were formed by sticking leaves in between the hair grid.

It was then adopted by the Japanese who used woven silk instead of human hair – this is where the technique got its alternative name of Silk Screen Printing.

Then in 1907, it was Samuel Simon near Manchester who patented the first ever industrial screen printing process. Many years later close to the First World War, John Pilsworth of San Francisco developed the Selectasine method, which basically introduced the concept of multi-color printing using the same screen. Different areas on the screen were blocked out for different color inks, thus resulting in a multi-colored image. This technique became hugely popular for printing signs and posters in large quantities.(what is screen printing, 2015)

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Here is how screen printing or silk screen printing is done.

For Cornish Country Cordials, I am wanting to create designs for the packaging that shows the taste of the cordial through the design. An example of how this could be done is using rigid or thick shapes for cordials that have a bitter or strong taste, whereas I could use soft shapes or wavy lines for cordials that are refreshing or delicate. I feel screen printing could be an interesting method to create the designs with, as I really like the boldness of screen printing and I like how the imperfections of the prints can look – which could help to portray the homemade aspect of the cordials.

WORKSHOP

Yesterday I took part in a workshop on colour separation, which is used in the screen printing process. Basically, colour separation is separating colours into CMYK, this stands for cyan, magenta, yellow and black.  When small dots are created in these colours and are layered over each other any colour can be made.

Once the colours have been separated in photoshop and each printed separately, the images can then be transferred to individual silk meshes using a photo emulsion machine. Once printed, the mesh is left with small holes open where the ink is allowed to pass through. To then screen print you put your first mesh on top of our paper and apply a layer of ink to the mesh using a squeegee to have an even coat. To build up the colour, you apply each colour ink on top of each other and the result will be small dots on the page which when viewed the human eye will see the final image.

IMAGES COMING SOON!

Edwards Screen Print Design

Here is my design that I created for this screen printing workshop – anything which is black will be the colour part of the print. In Screen Printing you have to transfer your design onto acetate before you do the next step.

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The screen is prepared in an emulsion machine (as seen above). In the emulsion machine, you lay your design down and place over the top, face down, the silk screen.20170504_142802

Once the machine has completed the process of transfering your design onto the silk screen, you won’t be able to see the design very easily. All you need to do to resolve this is to wash the silk screen thoroughly and the design will be more visible.

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Next, you will need to tape around the edge of the silk screen to ensure no paint goes anywhere, apart from where you want it.

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Tasting The Cordials – Creating different packaging for each flavour.

As I am wanting to create a different design for each flavours label, I thought it would be a good idea to taste each cordial and come up with adjectives what describe the taste of each one. By doing this, I could come up with designs that these words look like.

For example, a refreshing drink could have smooth, wavy lines where as a powerful, bitter drink may have thick squares in a pattern.

Blood Orange

  • Refreshing
  • Gentle
  • Calm
  • Exotic

Wavy lines, exotic colours, not too much going on

Pink Grapefruit

  • Powerful
  • Bitter
  • Different
  • Strong

ridged shapes

Orange & Chilli

  • Tropical
  • Warm
  • Spicy
  • Developing

Whole Lemon

  • Cooling
  • Smooth
  • Fresh
  • Stimulating

Very Berry

  • Earthy
  • Deep
  • Smooth
  • Complimentary
  • Sweet
  • Delicate

Two interesting/inspirational packaging designs.

 

MILKO – Giovani Flores

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Giovani Flores is a Graphic Designer and Illustrator currently studying Graphic Design at UNESP which is one of the six universities of the Brazillian state of São Paulo.

This piece of work was for a project based on developing typography skills. The proposal was to design a lettering piece to be applied in a package containing some kind of liquid. Flores decided to create a collection of some cold milk bottles with a handmade font for the logo.(Behance, 2017) The patterns and the lettering were made using Illustrator and the presentation and composition at Cinema4D.

He also created some interesting designs for the packaging background with brightly coloured shapes and patterns. Even though the designs don’t have anything to do with milk and I believe are just there to make the render look more interesting, I feel something like this with bright colour and shapes that could show emotions would work nicely on the packaging of Cornish Country Cordials.

Some things which I have learnt from looking at this work is that when designing a typeface, the outcome doesn’t always have to be handwritten style, you can, in fact, create typefaces that are very experimental. I am now thinking about creating my own typeface for Cornish Country Cordials instead of choosing one I like off the internet.

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FIOL Prosecco – Plus Minus

Fiol are a group of friends, wine enthusiasts, in love with Italy and Italian wines, with a passion for Prosecco. They live and travel around the world and they all came to the conclusion that nothing out there truly embodied what Prosecco is for them. FIOL is their way to fill that gap and to bring this experience to customers globally.(Fiol, 2017)

In 2013, Fiol got in contact with swiss design agency Plus Minus asking them to create the branding for the new prosecco company. The Brief was to create elegant and fashionista packaging and a logo that also communicate the high quality of the prosecco from the brand FIOL.(PlusMinus, 2013)

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I personally love the logo and the way the idea was generated. From three simple pieces of inspiration; grape vines, fashion poses and architecture, the idea of 5 vertical wavy lines is brilliant and really works in the context, seeing as brief was to create designs showing elegance in a simple yet interesting way.

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Finished Logo Designfiol_prosecco_plus_minus_audric_henri_dandres_logotype

Limited Edition Bottle Designs.presentazione_tesi (dragged) 56

What initially caught my eye on Behance were these limited edition prosecco bottles. I really like the patterns even though they are simple and aren’t overly original, I mainly like how each bottle works well when shown in a group, which is what I want when all the Cornish Country Cordial bottles are shown next to each other on a trade stand.

Sincelo – Portuguese Ice Cream Company Branding

For my project, I have been advised to look at and create more experimental branding instead of sticking with the Cornish style of branding that has been used to death by other food and drinks brands.

Below is an incredibly designed branding packaging created by This Is Pacifica for this Portuguese ice cream shop Sincelo based in Porto, Portugal.

Sincelo were founded in 1980 and since then have created true Porto ice cream. In the past 35 years, they had been the go to ice cream shop in Porto where parents and grandparents took their children to enjoy the best ice cream. Although as of recent, Porto has increased in popularity as a tourist destination, so more ice cream stores have popped up causing Sincelo’s business to decrease and almost have to close their doors.

As the company was quickly being outplayed they knew it was time for a rebrand. They contacted This Is Pacifica who are a design agency based in Porto, Portugal and asked them to help them. The team were given the task of creating a new life cycle, restoring the brand and its legacy and giving it a new graphical and visual breath to product excellence.(This Is Pacifica, 2015)

Sincelo is a Spanish word that translates to ‘sincere’ in English which means ‘saying what they genuinely feel or believe’. (Google Translate, 2017) I feel this name was a perfect choice for a company that produce top quality, made in the original method ice cream and truly believe that’s how it should be done.

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As the company back in 2015 was being overshadowed by newer ice cream companies, the main focus had to of been creating a bold and eye-catching new style, that would make customers interested in trying their ice cream over other’s ice cream. The bright yet not overly saturated colour palette features elegant, ice cream colours that work lovely together.  new logotype features a bold, traditional style serif font

To go along with the new colour scheme and art style, the new logotype features a bold, traditional style serif font that would appeal to middle-class tourists that would be visiting Porto and in an off black colour sits boldly in front of the background design. Each individual character has lovely elegant rounded portions along with sharper detailed bits

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